New Tech for Old Candidates: The Digital Battleground in the 2024 Election
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Presidential campaigns can be exhausting, especially for the two oldest candidates to ever run. Plus, techniques long used on the campaign trail are no longer feasible to win over an increasingly divided and younger electorate. The digital battleground has provided solutions to these challenges in the past, but 2024 is a different story. So, how has social media changed since 2020, and how will these changes help determine the next president of the United States?